This presentation highlights BETA Group, Inc.’s Snow Route Optimization Program, developed within its Asset Management and GIS division to modernize municipal winter maintenance operations. Many communities still rely on static PDF maps for plowing and salting activities, creating challenges for contractors, new staff, and crews adapting to changing conditions. BETA’s GIS-driven approach addresses these limitations by mapping and analyzing existing routes, balancing lane mile workloads across equipment and personnel, and generating optimized routing solutions. Through these tools, municipalities can improve operational efficiency, enhance decision making, and support more resilient winter maintenance strategies.
